Further Research: Paul Rand and Jacob Escobedo

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For this week, I have further researched three artists mentioned in the project sign-off: Paul Rand and Jacob Escobedo.

Paul Rand (1946) Origins of Modern Sculpture
Paul Rand Design

Rand’s works uses a distinct cut-out style, mixing realistic images to graphic illustrations. 

Paul Rand (1950) Switzerland Builds

Although using abstraction like Saul Bass, their usage and style of it. Rand shows the contents of the product directly with an image highly relevant to it, showing architecture photo for an architecture book, so on, while Saul Bass goes to twist the meanings onto his covers. His works incorporate every element of a cover— the texts, lines, colours— as a whole illustration cover. Grapheine (2022) quotes that ‘Rand was convinced that the strength of graphic design lies in its ability to be a universal language, through the simplicity and geometry of its forms.’  Additionally, Britannica states that 'Rand believed that lines, shapes, and colours could become message-conveying signs and symbols in visual communications while simultaneously functioning as elements in an artistic composition.' Languages and cultures may be different across the world, images serves as a unanimous way of communication and Rand has done this through one of the easiest and direct image of geometry. Although I prefer Bass’s style of design as it gives more room for imagination and interpretation, it may be interesting to try incorporate the realistic imaging style of Rand to Bass.


Jacob Escobedo (2014) Broken Bells cover art
Cool Hunting

Jacob Escobedo (2014) Broken Bells cover art
Cool Hunting

As the previous works had used extreme abstractions, I wanted to research on more colourful, dynamic covers, which led me to Escobedo. Jacob Escobedo is a long-time artist for Cartoon Network, going on to create illustrations and cover art for different products. His style differs from cover to— cartoon to realistic, simple to complex, geometric to dynamic— however his otherworldly, psychedelic themes remain throughout. 

His background serves as a solid foundation for his works, with his artistic father and wife as well as his passion, he developed his psychedelic art styles and going on to describe his works as 'An infinitely evolving mass of controlled mistakes.' As Escobedo likes to keep his works clean and simple yet iconic or symbolic, he has heavily utilised dynamic lines unlike previously mentioned artists. He also has a great contrast between the 'modern' and the 'traditional', with Pollard (2013) saying that 'Jacob’s album art is usually as iconic and memorable as the music itself, relying heavily on densely detailed retro-futuristic landscapes and figures that are simultaneously new and ancient.'

References:

Aszman, A. (2016) Designer of the week: Jacob Escobedo, PRINT Magazine. Available at: https://www.printmag.com/designer-interviews/designer-of-the-week-jacob-escobedo/ (Accessed: November 7, 2022).

Essmaker, T. (2013) Jacob Escobedo on the Great Discontent (TGD), The Great Discontent (TGD). The Great Discontent™. Available at: https://thegreatdiscontent.com/interview/jacob-escobedo/ (Accessed: November 8, 2022).

Graphéine, T. (2022) Paul Rand, everything is design!, Graphéine - Agence de communication Paris Lyon. Available at: https://www.grapheine.com/en/history-of-graphic-design/paul-rand-everything-is-design (Accessed: November 5, 2022). 

Lewandowski, D. (no date) Books covers, Paul Rand. Available at: https://www.paulrand.design/work/Book-Covers.html (Accessed: November 5, 2022). 

Paul Rand (no date) Encyclopædia Britannica. Encyclopædia Britannica, inc. Available at: https://www.britannica.com/biography/Paul-Rand (Accessed: November 7, 2022).

Pollard, N. (2013) Interview: Jacob Escobedo, Verbicide. Verbicide. Available at: https://www.verbicidemagazine.com/2013/05/22/jacob-escobedo-interview-art-gallery-cartoon-network/ (Accessed: November 8, 2022).

Wolfson, J. (2018) Studio visit: Jacob Escobedo, COOL HUNTING®. COOL HUNTING®. Available at: https://coolhunting.com/culture/studio-visit-jacob-escobedo/ (Accessed: November 7, 2022).


  

Comments

  1. Anonymous13 November 2022 at 12:29

    Good work on this, don't just add line at the end explaning you want to use this technique say more as you are writing the posts as it relates to your work

    ReplyDelete

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