Target Market: Customer Profile Board

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 In today’s session, we discussed about creating a customer profile (target market for those who aren’t dealing with a specific client). I was quite sure of my target market from the beginning as I was creating a product directed to young children, so I started building the characteristics of my target market.

 As I am creating children’s book (illustrations of it) and children’s toy (maquette of it), I will be targeting the parents of children who are aged between 3 to 6– the story I am using is targeted towards the younger ones– based in UK. They must be living in a stable economic situation, enough so that they have time to spare for their children and to be able to afford non-essential items (i.e. enough money to buy items outside of the most basic needs) including children’s books and toys. This would mean that the parents have been well educated to have a stable workplace (as they have a child or children and able to afford more items), being able to go into a well paying labour force (with sufficient off-times) and with education and literacy to teach their children.

 These parents will be caring and attentive of their children, spending time with them to connect and properly educate them. This I believe is essential as less attentive parents would interact less with their child, making activities such as reading to their children more rare. And by extension with the mention trait is that they are conscious about the literature they are reading to the child and about the environment (in relation to giving their children a better world to live in). This would closely relate to the children’s toy concept I am working with, which are wood carved children’s toys, that is conscious of nature and eco-friendly for children to play with.


Image References:
BookTrust (2022) The best children’s of the year, chosen by authors and illustrators. Available at: https://www.booktrust.org.uk/news-and-features/features/2022/december/the-best-childrens-books-of-the-year-chosen-by-authors-and-illustrators/. (Accessed: 09 May 2023).

Costello, N.K. (2022) The Best Eco-Friendly Toys For Kids & Years Of Fun Playtime. Available at: https://www.sustainably-chic.com/blog/eco-friendly-toys-sustainable-kids. (Accessed: 09 May 2023).

Gillies, B. (2022) 50 Easy Ways to Be a Fantastic Parent. Available at: https://www.parents.com/parenting/better-parenting/advice/ways-to-be-fantastic-parent/. (Accessed: 09 May 2023).

Sole, C. (2022) Transform Plain Shelves with These Before-and-After Bookcase Makeover Ideas. Available at: https://www.bhg.com/decorating/do-it-yourself/accents/beautiful-bookcase-makeovers/. (Accessed: 09 May 2023).

Zero to Three (2016) The Power of Routines. Available at: https://www.pbs.org/parents/thrive/the-power-of-routines. (Accessed: 09 May 2023).

 

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